Robin Collins - Fuse FM

June 2023 - Present

I have had the distinct pleasure of being Fuse FM's Head of Social Media & Branding for nearly 2 years now. Starting this role without any graphic design experience and immediately being faced with the task of conceptualising and implementing a full rebrand was incredibly tough yet truly rewarding challenge.

My social strategy included pinned posts providing a clear and concise overview of our show schedule, while scheduled daily stories featured bespoke graphics highlight that day's programming. With this approach, we replicated the functionality of a traditional TV guide, modernising the way we share our programming information and strengthening the connection with our student body.

I also launched an initiative to include and promote individual shows on the larger platform, demonstrated personally through projects included on this website listed under Presenting & Broadcasting, but rewardingly also through many other examples led by my talented colleagues and dear friends at Fuse FM.

I was incredibly grateful to be shortlisted for Best Promotional Initiative at the 2023 Amplify Awards and to win "Outstanding Contribution to Fuse FM" at the Student's Union Awards in June 2024. The 2023/24 Rebrand received the Silver Award for Best Station Branding from The Student Radio Association in November 2024.